1) Simple design is timeless.
One of the biggest problems with websites is that they become outdated quickly.
It seems like, as soon as you’re about to finish with one update, it’s time for another. But it doesn’t need to be that way.
Busy designs lose their allure and become dated quickly.
2) Simple design is easier to scan.
It’s no secret that Internet users don’t read every word on your website.
According to Adobe, 58% of users will skim articles if they’re constrained by time.To maximize the number of people who see the most important parts of your content, it’s vital to strip down your design to the bare essentials.
By removing unnecessary elements, you can draw the reader’s attention to what matters most.
3) Simple design is more accessible.
As Internet usage grows, so does the number of people with disabilities and alternative ways of consuming your content.
Every website needs to include features that make it accessible to as many people as possible.
Thankfully, simple design is easier to make accessible.
Without the fragile bells and whistles that often prevent users from enjoying your site, clean design provides a positive experience for everyone.
Virgin America’s site has been praised as being highly accessible, and it’s no wonder. The site is clean and simple, with a basic call to action and navigation bar.To increase the number of people who can view your site, include minimalistic and accessible design.
4) Simple design strips away the sales feel.
One of the biggest problems of flashy websites is that they appear too “salesy.” In an attempt to increase revenue and conversions, complex sites often drive away potential customers.
Minimalistic design, on the other hand, invites visitors to learn without feeling like the site is selling to them.
5) Simple design loads faster.
Site load time is a critical factor for SEO and user experience.Typically, the features that slow down a site are complex images, features, and options.
By eliminating these, a minimalistic website will load at blazingly fast speeds and attract new readers and more search engine traffic.
6) Simple design is easier to use.
The whole point of your website is for visitors to use it.
An easy way to improve the usability of your website is to simplify it. By limiting the number of options on the site, you can improve the user experience.
The first place to start is the navigation menu. Remove any extraneous options or buttons that only a few people click on. People tend to follow the directions you give them, so you are best served to include minimal content on the front page of the site and encourage only one course of action.
This can allow you to direct users to click on your bestselling products or start a free trial instead of mindlessly browsing other content.
With a carefully-crafted and intentional direction in your design, you can make your site easier to use for visitors and make the most of your site.
7) Simple design improves conversion rates.
One of the frustrations I see all the time with sites I visit is that they look outdated and old.
As much as I know that this isn’t a reliable factor in the value of the site and its quality, I can’t help but notice that the website doesn’t seem to be a priority for the business owner.
Since I’m well-versed in the value of a quality website, it tells me that the business owner isn’t serious about conversions or sales.
The work you put into your design can have a huge effect on the money you make on your site.
8) Simple design is easier to build and fix.
There’s nothing “easy” about designing a website.
But when you have a massive, cluttered site, it can be difficult to keep things organized. And if you need to update the site, it quickly becomes a hassle.
9) Simple design builds trust.
If you want to sell anything through your website, you need to make sure that you can earn the trust of your visitors.
But this can be difficult if you have a messy and busy website design.
Research conducted on online e-commerce sites found that presentation was directly related to the trust viewers had in the site.
According to Dr. Brent Coker from the University of Melbourne’s Faculty of Business and Economics, humans are “psychologically hardwired” to trust beauty.
This, he says, applies to websites as well.To build trust with your website design, include copious amounts of white space. Keep the layout simple, and focus each page on one thing at a time.
ETQ uses white space and minimalistic design to build trust among customers for its e-commerce store. The design shows that ETQ is serious about their products.
And while it isn’t an ironclad source of reliability, a company that invests in quality website design likely values quality website security.
A clean website can promote trust with your audience and help you sell more.