Three Reason Why You Should Have A Landing Page
You can track your new prospects to see what they were interested in and able to create a new ad to attract them back to the page and sell the consumer again.
Sending your visitor to the website home page, they could take a wide variety of actions. This can delay consumer's action decisions. Now you can have them focus on what you are trying to get across.
Having a Landing Page you can collect the consumer's information. Making a lead go from cold to warm.